The Ultimate Guide to Rolex Nicknames: Pepsi, Batman, Hulk, Starbucks & More

In the world of luxury watches, Rolex has a language all its own. Walk into any watch enthusiast gathering and you'll hear people talking about "Pepsis," "Batmans," and "Hulks" — and they're not discussing superheroes or soft drinks. These are the beloved nicknames that collectors have given to some of Rolex's most iconic timepieces.

As a proud owner of a Rolex "Starbucks" myself, I've fallen deep into this rabbit hole. Here's your complete guide to Rolex nicknames, what makes each one special, and how they're performing in today's market.

Why Do Rolex Watches Have Nicknames?

Rolex model numbers like "126710BLNR" don't exactly roll off the tongue. Collectors naturally started naming watches after what their bezels, dials, or color combinations reminded them of. These nicknames stuck, becoming part of watch culture and making it easier to identify specific models at a glance.

Some nicknames are so popular that even Rolex Authorized Dealers use them!

GMT-Master II Nicknames

The GMT-Master II is nickname royalty, with its colorful bezels inspiring some of the most recognizable names in the watch world.

"Pepsi" — Red & Blue Bezel

Model: 126710BLRO (current) | 16710 (vintage)

The OG of Rolex nicknames. The red and blue bezel resembles the Pepsi logo, and this watch has been a collector favorite since the 1950s. The current ceramic bezel version is notoriously difficult to get at retail.

💰 Market: $18,000 - $22,000 (pre-owned) | Retail $10,750

📈 Status: Highly sought after, significant waitlist at ADs

"Batman" — Black & Blue Bezel

Model: 126710BLNR | 116710BLNR (discontinued)

The black and blue color scheme channels the Dark Knight. Originally released in 2013, it was the first GMT-Master II with a two-tone ceramic bezel. The Oyster bracelet version is called the "Batman" by some collectors.

💰 Market: $15,000 - $18,000 (pre-owned) | Retail $10,750

📈 Status: Strong demand, one of the more "gettable" GMT models

"Batgirl" — Black & Blue Bezel

Model: 126710BLNR

When Rolex reintroduced the black/blue GMT on a Jubilee bracelet in 2021, collectors dubbed it "Batgirl" to distinguish it from the Oyster bracelet "Batman." Same colors, different vibe — the Jubilee gives it a sportier, more tool-watch aesthetic.

💰 Market: $16,000 - $19,000 (pre-owned) | Retail $10,750

📈 Status: Popular alternative to Batman, some prefer the sportier Oyster look

"Bruce Wayne" — Grey & Black Bezel

Model: 126710GRNR

Often called the “Bruce Wayne” GMT by collectors because of its stealthy, sophisticated black-and-grey aesthetic that fits a dressed-up yet capable watch persona.

💰 Market: $18,000 - $23,000 (pre-owned) | Retail $11,100

📈 Status: Highly sought after since its the newest, significant waitlist at ADs

"Sprite" — Green & Black Bezel (Left-Handed)

Model: 126720VTNR

Released in 2022, this left-handed GMT (crown on the left side) features a green and black bezel reminiscent of Sprite soda. It's divisive — collectors either love it or hate it.

💰 Market: $19,000 - $23,000 (pre-owned) | Retail $10,750

📈 Status: Hot when released, premiums have settled

"Root Beer" — Brown & Black Bezel

Model: 126711CHNR (Two-tone) | 126715CHNR (Full gold)

The warm brown and black bezel looks like a frosty mug of root beer. Available in Rolesor (two-tone) and full Everose gold. A more understated, dressy GMT option.

💰 Market: $17,000 - $20,000 (two-tone) | $35,000+ (full gold)

📈 Status: More available than steel models, great value proposition

"Coke" — Red & Black Bezel

Model: 16710 (vintage only)

The Pepsi's edgier cousin! Red and black bezel channels Coca-Cola vibes. Currently only available in vintage models — Rolex hasn't released a modern ceramic version yet (collectors are waiting!).

💰 Market: $14,000 - $18,000 (vintage)

📈 Status: Vintage prices rising, anticipation for modern release

Submariner Nicknames

The legendary dive watch has its own colorful cast of characters.

"Hulk" — Green Dial & Green Bezel

Model: 116610LV (discontinued 2020)

SMASH! The all-green Submariner earned its name from the Incredible Hulk. Discontinued in 2020, it's become a modern classic. The sunburst green dial is absolutely stunning in person.

💰 Market: $18,000 - $22,000 (pre-owned)

📈 Status: Discontinued = collectible. Prices have stabilized but remain strong

"Starbucks" / "Cermit" — Black Dial & Green Bezel

Model: 126610LV (current)

This is my watch! The Hulk's successor pairs a black dial with a green ceramic bezel — like a Starbucks cup. Some call it "Cermit" (ceramic + Kermit). It's more versatile than the Hulk while keeping that signature green pop.

💰 Market: $16,000 - $19,000 (pre-owned) | Retail $10,250

📈 Status: Current production but still commands premium, easier to get than Pepsi/Daytona

"Smurf" — Blue Dial & Bezel (White Gold)

Model: 116619LB (discontinued) | 126619LB (current)

An all-blue Submariner in white gold. The vivid blue on precious metal gives it that cartoon Smurf vibe. Definitely a statement piece.

💰 Market: $38,000 - $45,000 (pre-owned) | Retail $39,650

📈 Status: Trading near retail, more available than steel sports models

Daytona Nicknames

"Panda" — White Dial with Black Subdials

Model: 116500LN (white dial)

The white dial with black subdials and black ceramic bezel creates a panda-face pattern. The most desirable modern Daytona configuration.

💰 Market: $28,000 - $35,000 (pre-owned) | Retail $15,100

📈 Status: The holy grail for many, 5+ year waitlists reported

"Reverse Panda" — Black Dial with White Subdials

Model: 116500LN (black dial)

The Panda's opposite — black dial with white subdials. Some prefer this stealthier look. Also incredibly hard to get.

💰 Market: $26,000 - $32,000 (pre-owned) | Retail $15,100

📈 Status: Slightly easier than white dial, but still years-long wait

"Paul Newman" — Exotic Dial Vintage Daytona

Model: 6239, 6241, 6263, 6265 (vintage)

Named after the legendary actor who famously wore one. Features an "exotic" dial with art deco-style numerals. Paul Newman's actual watch sold for $17.8 million in 2017!

💰 Market: $200,000 - $500,000+ depending on ref and condition

📈 Status: Grail-tier vintage, prices in stratosphere

Other Notable Rolex Nicknames

"President" — The Rolex Day-Date

Model: 228238, 228235, 128238 (current) | 18238, 118238 (vintage)

Perhaps the most iconic Rolex nickname of all. The Day-Date earned the "President" moniker because it's been worn by numerous U.S. Presidents, starting with Dwight D. Eisenhower who received the 150,000th Rolex Chronometer. LBJ, Nixon, and many world leaders since have worn one.

The distinctive semi-circular three-piece link bracelet is officially called the "President bracelet" by Rolex themselves — one of the few nicknames the brand has embraced.

💰 Market: $35,000 - $45,000 (yellow gold) | $40,000 - $55,000 (white gold/Everose) | Retail starts at $40,450

📈 Status: The ultimate Rolex power statement. More available than steel sports models but still commands respect

"Wimbledon" — Datejust with Slate/Green Dial

Model: 126334 (Datejust 41)

Slate grey dial with green Roman numerals — Rolex's tennis heritage meets classic design. Named after the famous tennis tournament Rolex sponsors.

💰 Market: $11,000 - $13,000 (pre-owned) | Retail $10,000

"Tiffany" — Turquoise/Tiffany Blue Dial

Model: 126000 (Oyster Perpetual 36mm turquoise)

The watch that broke the internet! This Oyster Perpetual with a turquoise dial resembling Tiffany blue became a social media sensation. At one point traded for more than a steel Daytona.

💰 Market: $12,000 - $15,000 (pre-owned) | Retail $6,150

📈 Status: Hype has cooled but still commands significant premium

Tips for New Collectors

• Buy what you love — don't chase hype or "investment" pieces
• Build an AD relationship — purchase history helps with popular models
• Consider two-tone or precious metal — often more available and great value right now
• If buying pre-owned — use reputable dealers (Chrono24, etc.)
• Full set matters — box, papers, and warranty card affect resale value

Final Thoughts

Rolex nicknames add personality to these incredible timepieces and make it easier for collectors to communicate. Whether you're team Pepsi, Batman, or Starbucks (like me!), there's something special about wearing a watch that has its own identity beyond a reference number.

My Starbucks has been my daily driver, and that green bezel against the black dial never gets old. It's subtle enough for any occasion but distinctive enough to stand out.

Which Rolex nickname is your favorite? Drop a comment below!

📸 Photo Credits

Images in this article are sourced from:

• Rolex Official Website — Official product photography © Rolex SA
• Watch enthusiast communities and collectors who generously share their photography
• Various Rolex fan pages and watch photography accounts

This article is not affiliated with or sponsored by Rolex SA. All trademarks and brand names are property of their respective owners.

Note: Prices mentioned are approximate market values as of late 2025 and fluctuate regularly. Always do your research before making any purchase.